In the context of SEO (Search Engine Optimization), “what meets the eye” could relate to how search engines and users perceive a website. While a website might look appealing and user-friendly, there are underlying SEO factors that influence its visibility and ranking on search engines.
Key aspects of SEO that go beyond the visible include:
- Keywords: The strategic use of relevant keywords in content, meta descriptions, and headings.
- Site Structure: How well a site’s architecture supports crawling and indexing by search engines.
- Backlinks: The quality and quantity of external links pointing to the site.
- Technical SEO: Elements like page speed, mobile optimization, and secure connections (HTTPS).
- Content Quality: The depth, relevance, and originality of the content provided.
- User Experience: Factors like navigation, layout, and accessibility that impact user engagement and satisfaction.
ON PAGE SEO:
On-page SEO refers to the optimization techniques and strategies applied directly within your website’s content and HTML source code to improve its search engine rankings and user experience.
OFF PAGE SEO:
Off-page SEO refers to optimization strategies that occur outside of your website to improve its search engine rankings and visibility. Unlike on-page SEO, which involves elements directly on your site, off-page SEO focuses on activities that help establish the authority, trustworthiness, and relevance of your site across the web
TECHNICAL SEO:
Technical SEO involves optimizing the technical aspects of your website to ensure that search engines can crawl, index, and understand your site efficiently. This aspect of SEO is crucial for improving your site’s performance and visibility in search engine results.